It never gets old… seriously

boom de ya

No matter how many times you have seen it. You can’t help but watch it over and over and over again. I know because I have been bitten by the Boom De Ya bug. Thanks to Discovery Channel who never fails to bring us only the best. The commercial film was produced in 2008 to promote their new tagline “The World is Just…Awesome.” For those, who have not seen it, please do so. And if the video is prodding you to make your own version, do as you please and you just might end up in Discovery Channel’s Boom De Ya Phenomenon playlist, which I may add, is not so impressive which automatically leads us back to the original. So I’m calling all video wiz kids and budding film directors to take the challenge.

The video is directed by James Rouse and produced by Jeremy Barrett.

Catch the bug here…

Below is the storyboard and the production team. Credits Wikipedia

Lyric    Visual shown


Astronaut 1: It never gets old, huh?

Astronaut 2: Nope.

Astronaut 1: It kinda makes you want to…

Astronaut 2: Break into song?

Astronaut 1: Yep.

[Two astronauts on a space walk]

I love the mountains,

I love the clear blue skies

I love big bridges

[A shot of the Millau Viaduct bridge]

I love when great whites fly

[A great white shark jumping out of the ocean in an attack. (Shark Week)]

I love the whole world

[Les Stroud with a camera lying in a desert (Survivorman)]

And all its sights and sounds

[A shot of the Hong Kong skyline at night]

Boom-de-ah-da, boom-de-ah-da (twice)

[Alaskan crab fishermen (Deadliest Catch)]

[An African tribe dancing, with one getting near the camera (Going Tribal/Last Man Standing)]

I love the oceans

[A surfer paddling to catch wave]

I love real dirty things

[Mike Rowe in a sewer with rats (Dirty Jobs)]

I love to go fast

[A man in a land speed record breaking vehicle]

I love Egyptian kings

[A scientist examining an Egyptian mummy]

I love the whole world

[A temple of Buddhist monks; in alternate versions, a space shuttle launch]

And all its craziness

[A deep sea sub with James Cameron and a cirrate octopus]

Boom-de-ah-da, boom-de-ah-da (twice)

[A Dilated Peoples concert]

[Richard Machowicz firing a Milkor MGL grenade launcher (Future Weapons)]

[A construction catching Machowicz’s fire; in alternate versions, a volcanic eruption]

I love tornadoes

[Josh Bernstein standing in front of a tornado (Into The Unknown With Josh Bernstein)]

I love arachnids

[Bear Grylls examining a tarantula (Man vs. Wild)]

I love hot magma

[A man in a fire proximity suit next to a lava flow]

I love the giant squids

[A humboldt squid]

I love the whole world

It’s such a brilliant place

[A collection of people on a beach watching fireworks]

Boom-de-ah-da, boom-de-ah-da (repeating until fade)

[Adam Savage setting Jamie Hyneman’s arm on fire (MythBusters)]

[Stephen Hawking in a lecture hall (through his voice synthesizer); in alternate versions, a climber on Mount Everest flashing a V sign (Everest: Beyond the Limit), although Hawking’s synthesizer is still heard]

[A man BASE jumping into the Cave of Swallows (Planet Earth)]

The two astronauts from the beginning floating in space.

“The World is Just Awesome” [appears on the screen, then the Discovery Channel logo appears]


Client: Discovery Channel

Product: Discovery Channel

Agency: 72andSunny

Directed by James Rouse

Produced by Jeremy Barrett

Starring Various See Cast

Music by Brian Chapman & Beacon Street Studios

Release date(s) April 9, 2008 (online)


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